Skip to content

RushPilot for Shutterstock contributors

A Shutterstock keywording tool for video has one job: produce an English description under 150 characters and 7 to 50 keywords that pass Shutterstock's spam rules, for every clip. Here are the rules it has to meet, the traps specific to Shutterstock, and the options you can use, RushPilot included.

By RushPilotUpdated Rules checked against official sources on

On this page

What Shutterstock asks of each clip

Shutterstock checks two things on every clip: the file and the words attached to it. A tool that writes good keywords for a clip the reviewer will refuse on resolution saves you nothing, so the table covers both.

Shutterstock rules for a video clip
PointShutterstock rule
Container and size.mov or .mp4, 10 GB at most
Length5 to 60 seconds; shorter only for a loop without a visible jump or a complete transition
Frame rates23.98, 24, 25, 29.97, 30, 48, 50, 59.94, 60 fps
ResolutionA closed list, from SD to 4K plus four vertical sizes
FramingNo letterbox, pillarbox or matting (pillarbox allowed on archival footage)
AudioNo sound added in post, no copyrighted music or effects, no dialogue
DescriptionOne English sentence of at least five words, under 150 characters in the editor
Keywords7 to 50, in English, no repeats
Categories1 required, 1 optional
Not allowed in metadataLinks, camera details, brand names (except editorial), repeated words

The full resolution list and codec details are on the Shutterstock video requirements page. The category names Shutterstock offers for footage are listed in Shutterstock video categories.

Where Shutterstock submissions go wrong

Every agency has length limits and release rules. These are the points where Shutterstock behaves differently from Adobe Stock and Pond5, and where a batch prepared for another agency fails.

The description is also the title

Shutterstock has no separate title field: the description plays that role. Its metadata standards (26 February 2026) allow 2,048 characters, but the submission editor caps the field at 150 (9 February 2026). One sentence under 150 characters passes both. Write it like a headline that says who, what and where, without a list of words.

Spam is defined broadly

Shutterstock's spam article (18 July 2025) counts three practices as keyword or title spamming:

  • the same word or word stem repeated across keywords, such as run, running and runner;
  • a title that repeats words or phrases from the description;
  • keywords that do not describe what is in the clip.

The third one is where automatic tools get caught. A keyword guessed from one frame, a place the image cannot prove, or a mood word added to reach 50 all qualify. Shutterstock's own suggestions come from computer vision that looks for visually similar images, so they need the same reading.

English only

Shutterstock requires English metadata, except for Latin names, place names and foreign terms in common use. Adobe Stock, by contrast, takes the language of your contributor account. A tool set to write in your own language for Adobe has to switch to English for Shutterstock.

File names, CSV order and the 21-day window

  • File names may contain only a-z, A-Z, 0-9 and the underscore. Spaces, hyphens, accents and brackets can cause an upload error.
  • A CSV goes in after the clips, from the CSV button on the Submit page. Sent first, it returns "File Not Found". Its columns are in the Shutterstock CSV guide.
  • Clips sent by FTPS can take up to 72 hours to appear before you can add metadata.
  • Uploaded clips not submitted within 21 days are deleted from Shutterstock's servers.

Account limits

Shutterstock takes 100 video clips per rolling 7-day period. If your tax form is not filed within 90 days of the first reminder, the Upload and Submit buttons are disabled until it is, whatever tool you use.

What RushPilot does for Shutterstock

RushPilot is a desktop app for stock video contributors, in private beta with a waiting list. You put your clips in a folder. For each clip, RushPilot:

  • looks at five frames of the clip;
  • writes the English description and the 7 to 50 keywords Shutterstock expects;
  • checks the common rejection reasons before anything is sent;
  • uploads the clip to Shutterstock, and to Adobe Stock and Pond5 with the metadata each of them expects.

The video files stay on your computer. RushPilot makes no promise of acceptance or sales: the reviewer at Shutterstock still decides on each clip.

Shutterstock keywording tool options compared

Each line about a third-party tool comes from its official page, read on 11 October 2026. Prices change, so check them before you pay. Nothing here is ranked.

Ways to prepare video metadata for Shutterstock, as of October 2026
OptionShutterstock outputUploadsRuns onPublished price
By hand in the Submit pageYou type it; Shutterstock offers computer vision keyword suggestionsYes. Browser or FTPSBrowserFree
PhotoKeyworder.aiTitles, descriptions, keywords from multi-frame analysis; Shutterstock CSVNo. You uploadBrowserVideo counts as 3 credits; 300 credits for €9.99
StocktagTitles, descriptions, keywords from sampled frames; ready-made Shutterstock CSV formatNo. You uploadBrowser1 credit per 5 seconds; 500 credits for $5
XpiksMetadata editor, CSV export, AI keywording plugin with Pro+Yes. FTP, FTPS or SFTPmacOS, Windows, Linux€0 (15 files per session), €49 one-time, €99 a year
StockSubmitterMetadata editor with QuickMeta taggingYes. Shutterstock among its listed agenciesWindows 10 or newer, 64-bitFree (33 submissions a month per agency) to €62.50 a month
RushPilotEnglish description and 7 to 50 keywords from five frames, checked against common rejection reasonsYes. To Shutterstock, Adobe Stock and Pond5Desktop app, private beta€0.05 to €0.09 per clip; 25 clips free
Xpiks lists video among supported files but has no video tutorial; StockSubmitter does not describe a video workflow. Both pages were read on 11 October 2026.

For a 60-second clip, Stocktag's published price works out to 12 credits, about $0.12; PhotoKeyworder.ai's to about €0.10 whatever the length. The full comparison, with the criteria, is in keywording tools for stock footage.

Which option fits your batch

  • A few clips a week: the Submit page is enough. Type the sentence yourself, take only the suggestions that describe the clip, and test the result in the free title and keyword checker.
  • A full shoot, uploaded by FTPS: a web keyworder that exports a Shutterstock CSV, then the CSV button once the clips have appeared. Allow for the 72-hour FTPS delay.
  • One desktop app for metadata and upload: Xpiks on any system or StockSubmitter on Windows. Test a few real clips on their free tiers first, since neither documents a video workflow.
  • Video only, for Shutterstock, Adobe Stock and Pond5 together: that is what RushPilot is built for, once the beta opens to you.

The upload itself, from FTPS settings to the Submit button, is covered step by step in how to upload video to Shutterstock.

RushPilot pricing

RushPilot charges per clip, from €0.05 to €0.09 depending on the offer. Monthly plans start at €7 for 100 clips, credit packs at €9 for 100 clips, and every new account gets 25 clips free to judge the descriptions and keywords on its own footage. The details are on the pricing page.

Sources

Official agency pages. Rules change: when in doubt, the agency's own page wins. Spotted an outdated figure? Tell us from the about page.

  1. [1]Shutterstock: What are the technical requirements for video? · page updated 17 Dec 2025
  2. [2]Shutterstock: Content publishing standards: contextual metadata · page updated 26 Feb 2026
  3. [3]Shutterstock: Description and keyword best practices · page updated 12 Jul 2025
  4. [4]Shutterstock: How are keyword and title spamming defined? · page updated 18 Jul 2025
  5. [5]Shutterstock: Portfolio: preparing your uploaded content for submission · page updated 9 Feb 2026
  6. [6]Shutterstock: How do I submit video for review? · page updated 13 Nov 2025
  7. [7]Shutterstock: How do I include existing metadata with my content submission? (CSV) · page updated 8 Sep 2026
  8. [8]Shutterstock: Troubleshooting uploading errors · page updated 15 Jul 2025
  9. [9]Shutterstock: How do I upload content via FTPS? · page updated 21 Apr 2025
  10. [10]Shutterstock: Is there an upload or submission limit for images and video? · page updated 21 Apr 2025
  11. [11]Shutterstock: Why can't I submit or upload my content? · page updated 15 Dec 2025
  12. [12]Shutterstock: Why was my footage rejected for resolution or aspect ratio? · page updated 24 Nov 2025
  13. [13]Shutterstock: Why was my video rejected for audio? · page updated 15 Jul 2025
  14. [14]Shutterstock: Photo and video quality requirements · page updated 17 Jul 2025
  15. [15]Shutterstock: Content policy updates: AI-generated content · page updated 16 Jul 2025
  16. [16]Xpiks: home pagePage without a date, read on 11 October 2026.
  17. [17]Xpiks: pricingPage without a date, read on 11 October 2026.
  18. [18]StockSubmitter: home page and pricingPage without a date, read on 11 October 2026.
  19. [19]PhotoKeyworder.ai: home pagePage without a date, read on 11 October 2026.
  20. [20]PhotoKeyworder.ai: pricingPage without a date, read on 11 October 2026.
  21. [21]Stocktag: home pagePage without a date, read on 11 October 2026.
  22. [22]Stocktag: pricingPage without a date, read on 11 October 2026.

Questions

What is the best Shutterstock keywording tool for video?

It depends on the rest of your workflow, uploading included. As of October 2026, PhotoKeyworder.ai and Stocktag describe multi-frame or sampled-frame analysis of clips and export a Shutterstock CSV; Xpiks and StockSubmitter edit metadata and upload. Whatever you pick, the output has to meet Shutterstock's 7 to 50 keyword rule and its spam rules.

How many keywords should a Shutterstock video have?

Between 7 and 50, in English. Shutterstock counts keywords that do not describe the clip as spam, so stop when the clip is described.

How long should a Shutterstock description be?

One sentence of at least five words, under 150 characters. The metadata standards allow 2,048 characters, but the submission editor caps the field at 150.

Can I keyword Shutterstock videos in another language?

No. Shutterstock requires English metadata, with exceptions for Latin names, place names and foreign terms in common use.

Does Shutterstock suggest keywords itself?

Yes. On the Submit content page, Shutterstock offers keyword suggestions from its computer vision, which looks for visually similar images. Pick only the ones that describe your clip.

Can I upload Shutterstock metadata with a CSV?

Yes. Upload the clips first, then add the CSV with the CSV button on the Submit page. A CSV sent before the clips returns File Not Found, and a CSV never goes through FTPS.

Can I download RushPilot for Shutterstock today?

No. RushPilot is a desktop app in private beta with a waiting list. If you need a tool this week, use one of the options compared on this page.

Private beta

RushPilot isn't public yet

We're testing it with a small group of contributors. Leave your email and we'll send you the download link when the beta opens.

Videos you send to agencies each month (optional)
Agencies you use (optional)

By joining, you accept the terms of use.